Custom 404 Error Pages To Capture More Leads

By | In Conversion Optimisation, Internet Marketing | 3 Comments

You’re do doubt familiar with the 404 Error Page. You know, the ole “file not found” page you find on the web from time to time.

Most websites squander their 404 Page by failing to customise their 404 message.

But if people are going to hit it anyway (as they will from time to time), you may as well provide an opportunity to make amends.

Here’s what we’ve done with our 404 page (opens in new window)

As a lead generation specialist, we may as well… capture leads on our 404 page.

You might have a different angle you go for in your own site. There is some great inspiration to be found here and here and here.

Renny Gleeson also has some funny and insightful things to say about the humble 404 page in this video:

Have you pimped out your 404 page? Post a link below in the comments…


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  1. Thanks for sharing very good information about 404 error page. Keep posting.

    Comment by Kamal — June 11, 2012 #

  2. I like it! I’ve customized my 404 page to provide some more information to the user, some suggested pages, and even pre-filled a search box for them but having a nice call to action with a sign-up box is genius!

    Comment by Jared Detroit — June 21, 2012 #

  3. A good 404 page shoudl really never be seen (if you manage your site correctly) however if you don;t then it’s a great place to convert people. I’m also amazed looking at analytics and seeing what phrases bring people there as well.

    Comment by Dwight Zahringer in Detroit — November 5, 2012 #

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