At Marketing Results we love keeping up-to-date with the latest digital marketing news and industry experiments. Digital marketing evolves at such a fast pace that researching is a vital part of our jobs. As we are researching and learning hot new topics in the industry we have decided to share our “Top 5 Digital Marketing Blog Posts” on a regular basis to save you time and effort.
This weeks top 5 digital marketing blog posts includes; top tips on social media curation, a quality cheat sheet on writing converting content and how to successfully merge your Google + and Places accounts.
1. Social Media Curation Guide
Content marketing and social media has become increasingly important in digital marketing. However, managing social media for multiple clients can be time comsuming and difficult if you don’t understand the nature and behaviour of the differing social media channel users. As a marketer you want to maximise your efforts and communicate the right message to the customer – but one company may have several types of customers which may be active on different social media channels. Gianluca Fiorelli
has published The Social Media Curation Guide
explaining each step very clearly with useful examples. From how to prepare, organize, execute, and analyze your social curation activities; and even what tools to use to streamline the processes. The content creation ideas are also super useful if you feel like you need some inspiration.
2. Five Research Studies that Will Drastically Affect How You Write Copy
Writing persuasive copy that converts effectively can be time consuming but well worth the results. To create that perfect copy for your site it takes inspiration, a lot of testing and expert techniques. Even the most experienced and passionate copywriter can sometimes hit a brick wall.
has published an insightful post on Unbounce
including many unconventional persuasive copywriting techniques and how to write copy for different types of buyers (price-sensitive vs impulsive buyers).
3. Hundreds of Tools For Marketers – by Annie Cushing
We are super excited about this resource published by Annie Cushing
. This Google document
includes hundreds of tools for digital marketers – all organised into categories such as; SEO analysis, tracking, social media, data visualisation tools and many more! A must for any serious digital marketer!
4. Website Content Cheat-Sheet
This week Charles Cuninghame
released a Website Content Cheat-Sheet
with useful tips on writing content that not only ranks well but also converts your site’s visitors into profitable customers. Charles has outlined 25 clear principles and explains each step to increase your chances of your website converting. The cheat sheet has covered the whole process from planning & strategy to copywriting, web design and SEO. Definitely one to bookmark – very useful for conversion rate optimisation!
5. How To Merge Google + Local & Google + Business
Since Google announced the merging of Google Local and Business Plus accounts back in August 2012, many digital marketers have been frustrated by the limitations and bugs in the social system. Even many Google employees are telling the public to hold off until the bugs are fixed. However, if you manage to merge your accounts it is much easier managing the one account and great for usability. Greg Gifford
has published a step-by-step process
on how to merge the Google accounts and explains the limitations that may complicate or hinder the process.
Hope you enjoy the recommended reading. If you have any suggestions please leave a comment below, we are always open to ideas for future “Top Digital Marketing Blog Posts of The Week”.
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