At Marketing Results we always strive for continuous learning in the field of digital marketing, so much in fact that we have made it one of our company values! Each week we hold training and undertake research to ensure we are on top of our game in the fast paced industry, online marketing. We understand searching the web looking for the best marketing blog posts to read can be time-consuming so we have decided to give you regular Top Digital Marketing Blogs of the Week!
This week includes posts by experts and enthusiasts about expert copywriting, content marketing and social media. Enjoy
1. Quick Course On Effective Website Copywriting
Writing great copy can be difficult. It needs to be interesting, informative, entertaining and above all get people to buy or do something. Becoming a great copywriter can be a lengthy process – nobody gets it right on the first go. It takes experiences and lots of testing to nail a piece of copy.
Peep is a well-known conversion optimisation expert who regularly shares his thoughts and findings on his blog Conversion XL. He has re-published the Quick Course On Effective Website Copywriting, which is a detailed explanation of each stage of effective copywriting with some fantastic examples – we will be bookmarking this post for future reference!
2. Content Marketing Essentials 2013
This is more of a mini-site than a blog post, but it certainly deserves a spot in Marketing Results Top Digital Blog Posts of the Week. Beautifully designed and interactive, it tells the story of how content marketing has evolved and its importance in branding, reputation management and building customer relationships. Plus, it is brimming with the latest trends and tips on how to avoid the most common content marketing mistakes.
3. Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media can be difficult; however Angie Schottmuller has made the task much clearer in her latest blog post on Search Engine Watch. Each step in the social media process is clearly explained from planning the tactics to the objective s and plenty of awesome social media return on investment formulas.
4. 101 Shocking Helpful Quotes for Online Marketing
This is an awesome post by Mauro D’Andrea collating 101 quotes from inspirational marketers, bloggers and entrepreneurs in sharable images. If you are feeling a little uninspired or need some creativity encouragement have a read of these gems by the like of Jay Abraham and Peter Drucker. These images are also popular on social media channels and are made sharable on the post!
5. Everything you need to know to generate rich snippets
If you are not using micro mark-ups or schema then you could be missing out on a great opportunity to enhance your conversion rate – “from anywhere between 10-25%” – Dan Butler. Search engines use this code mark up to understand the meaning of content on your website. They can then display these mark-ups as ; places, reviews, people, etc on your search engine result listing. See the example below of the ratings and votes from the searched product in Google’s search result page.
Dan Butler post explains how to integrate mark-up and test the most popular schemas – including recommendations of CMS plug-ins to make the process a whole lot easier!
If you are looking for some more digital marketing news and trends check out our recent recommendations.
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