Air Conditioning Leads
Consistent Page #1 Google Results
for 6 years and counting
Thanks to our strong Google results, we continue to receive a steady flow of quality enquiries
Background
Brisbane Air provides superior air conditioning installation services throughout Brisbane and surrounding suburbs. With air conditioning installation being a highly competitive industry, the client wanted to stand out from their numerous competitors.
They wanted a quality website with a focus on lead generation, while achieving a strong SEO presence for the most important highly commercial and competitive keywords.
Objectives
The client’s key objectives included the following:
- Create a highly effective lead generating website
- Obtain page #1 and top position results for specific high-value keywords
- Dominate the search engines for organic and local keyword searches
How the objectives were achieved
- Website design based on conversion principles and direct response web design
- A dynamic search engine optimisation campaign
- Continual tweaking of strategies and tactics in response to data and analytics
Key Results
- A website trusted by Google via authoritativeness and great user experience
- Consistent and continual page #1 and top results across their most important keywords
Brisbane Air Director Ian Debnam says…
As a trades company, with lots of competitors, we wanted to stand out from the crowd. I was told that the Marketing Results team were very good at what they did and have been very happy with the service and results.
They have helped us to create and maintain a solid online and brand presence and are a valuable business partner.
This Marketing Case Study has been approved by the Brisbane Air.