You’re do doubt familiar with the 404 Error Page. You know, the ole “file not found” page you find on the web from time to time.
Most websites squander their 404 Page by failing to customise their 404 message.
But if people are going to hit it anyway (as they will from time to time), you may as well provide an opportunity to make amends.
As a lead generation specialist, we may as well… capture leads on our 404 page.
You might have a different angle you go for in your own site. There is some great inspiration to be found here and here and here. Oh yea, and here’s a knockout resource from Canva on 50 of the most creative 404 pages.
Renny Gleeson also has some funny and insightful things to say about the humble 404 page in this video:
Not sure how to build an effective web form for your 404 page? No problems, check out the freebie below: