You already know first impressions are important. And there’s nowhere more important than the “above the fold” area on your homepage.
Above the fold is the area that is most likely to get read. Also, the most likely to grab the user’s attention. In fact, an eye-tracking study by Jakob Nielsen suggested that up to 80% of visitor time is spent above the fold.
That’s why simply optimising your User Experience (UX) above the fold can be so impactful.
In this article we’ll look at some above the fold website examples from some recent projects, plus share the underlying principles you can use to optimise this super-valuable real estate on your own site.
Try This Quick Above The Fold Audit
Open up your homepage – no scrolling. Now put yourself in the shoes of your ideal client, and ask these 3 questions:
- Where am I? (What sort of business / website is this?)
- What can I do here? (How can I get value?)
- Why should I do it? (Why should I act?)
If you struggle to come up with compelling answers to any of these questions, chances are you’re leaking customers… and sitting on a golden opportunity.
Let’s dig down further with a few concrete examples…
5 “Above The Fold” Website Examples (And Why They Work)
I’ve applied the same three-question exercise to five recent Marketing Results clients so you can see how this applies to various … Read More >>