In this video, Digital Strategist Ben Sweetlove explains five common problems found in existing, underperforming lead generation campaigns.
Ben: In my position as strategist, I am in the fortunate situation where I get to peer under the hood of plenty of existing lead generation campaigns. So when a client comes on board with us, most times they will bring along with them the campaigns that they’ve been running in the past, whether that’s on their own, whether that’s via another agency or another consultant, I get the chance to take a look at them and troubleshoot them. So the clients come on board because they’re obviously not getting the results that they’re looking for and it’s now on to us to diagnose, troubleshoot, and then create those campaigns that do create those results.
And over the years, and I have looked inside of dozens and dozens, probably hundreds of campaigns and that’s things like Facebook campaigns, Google Ads campaigns, sometimes LinkedIn campaigns as well, to just troubleshoot them and work out what’s going on. Over the years and via all of those campaigns, I’ve noticed a set of patterns or a pattern or a series of common problems that I find when I do troubleshoot those campaigns. And there are five and that’s what I’m going to … Read More >>