In this video, Digital Strategist Ben Sweetlove explains how Facebook Remarketing helps business leaders and marketers increase the performance of online lead generation campaigns.
Now, one of the biggest problems faced by digital marketers at the moment is that rapid short term lead generation is losing its effectiveness. So back in the day, maybe 18 months, two, or three years ago, it was quite effective to take a cold audience… an audience that is not familiar with your product or service, show them a landing page containing a bottom of funnel offer. An offer which might be a consultation or a strategy session or some offer involving participation from the prospect, which is really the start of your sales process. So that used to work quite effectively, a cold audience to a bottom of funnel offer. Now, not so much. So I think I have some theories on that. I think the endless scrolling effect in social media is reducing attention spans, which is making it harder for marketers to communicate their message to form that bond with prospects.
And also, I think that people are growing in skepticism. They’re being more skeptical about the ads, the messaging that is put out there by anyone who is marketing themselves online, which means a deeper nurturing is … Read More >>