One of the most effective ways to grow your business online is by converting more of your current traffic into subscribers, customers or clients.
Taking the traffic you ALREADY have coming to your site, and turning it into bottom line revenue.
An effective digital strategy involves regularly optimising your website to achieve this.
What are you actually “optimising“?
The most important page on your site in this conversion equation, is the very first page a visitor lands on when they make it to your site. Whether it’s from an ad they’ve clicked, a link on your social profiles or something else entirely. This is referred to as a landing page.
Landing pages serve many different purposes, from capturing contact information such as an email address, to encouraging prospects to lock in an initial scoping phone call, or even converting someone into a paying client on the spot.
So you will most likely have a variety of different landing pages on your site, depending on what goals you are trying to achieve. Each having a very unique and specific purpose.
Regardless of what your goals are, the best performing landing pages are made up of pretty much all the same elements.
The great thing is that you don’t have to be a conversion expert to get better results, a few small tweaks here and there can have a huge positive influence on your business.
What makes a landing page effective?
All of your landing pages should answer three … Read More >>