Corporate Lead Generation – Corporate Training
New business with BRW Fast 100 and ASX 100 clients
Our web-based lead generation campaign have been instrumental in gaining new clients, including BRW Fast 100s and leading ASX 100s.
Objectives
Thinque Principal Trainer Anders Sorman-Nilsson approached Marketing Results to explore opportunities on how to use the web to:
- Enhance Thinque‘s profile and pre-eminence in the business community
- Generate more enquiries from prospective clients
- Keep in touch with potential clients with relevant information and education
How the objectives were achieved
- Marketing Results implemented integrated Search Engine Optimisation, Google AdWords Pay-Per-Click campaigns and email autoresponder campaigns to capture more leads, educate prospects about the unique value Thinque offers and generate high-quality enquiries from economic buyers.
Key Results
- Website traffic up at least 50% in less than a year
- Significant website conversion rate improvements.
- Dramatically improved search engine rankings for relevant terms.
- New client relationships with two prominent NRL clubs, BRW Fast 100s and ASX 100s.
- Complete management of web strategies for Thinque so they could get on with what they do best.
Thinque Principal Trainer Managing Director Anders Sorman-Nilsson says…
Anders Sorman-Nilsson
“Our website strategies have been instrumental in landing new business with BWW Fast 100 and ASX 100 clients”
“With the help of Marketing Results’ lead generation, email and SEO campaigns, I have landed contracts with two of Australia’s top professional Rugby League clubs, my web-site traffic is up at least 50% for the year and increasing, and my conversions are also improving, which has led me to create new client relationships with companies including BRW Fast 100s and leading ASX 100s’”
This Marketing Case Study has been approved
by Thinque.