GrayClay Cosmetic Aesthetics Education Case Study
Generated hundreds of new leads and increased student enrolments
Since Marketing Results have been onboard, we have had literally hundreds of online enquires which has ultimately led to a 280% increase in our student enrollments.
Jacque Clayton, Director
GrayClay
Background
GrayClay is a leading provider of medical and cosmetic aesthetics education with campuses on the Gold Coast, Brisbane and Melbourne.
Before GrayClay contacted Marketing Results, they had a very poor performing website with zero lead generation and minimal traffic. With a new semester looming, their principal goal was to drive qualified leads via the web to ultimately convert into new students.
Objectives
Before engaging Marketing Results, the client had a number of key objectives:
- Transition to a functioning lead generation website in order to increase profitability and growth.
- Drive qualified leads to the website once the new site was built.
- Optimise SEO to improve keyword rankings and increase organic traffic.
How the objectives were achieved
- GrayClay.com.au was redesigned from the ground up. Attention was paid to the usability, installation of lead capturing mechanisms, tightly focused sales copy and social proof elements.
- Setup and ongoing optimisation of Google AdWords advertising to drive more qualified prospects to the website.
- Implementation and ongoing optimisation of Google-friendly SEO techniques to improve rankings of major keywords.
Key Results
- Over 450 qualified leads have been generated in the 9 months since starting.
- Resulted in a 280% increase in student enrollments.
- Dramatic improvement in Google rankings for relevant keyword terms, which has led to over 68% increase in organic traffic.
GrayClay Director Jacque Clayton says…
Before we engaged Marketing Results’ services, we had spent a significant amount of money on a website and promotion with another digital marketing company.
After 6 months of no results and over 14K spent, it was as if our business did not exist. We needed a digital marketing company that could reinvent us and send traffic our way. I was steered toward Marketing Results due to their credibility in the market.
In the 9 months since MR have been onboard, we have had literally hundreds of online enquires, which has ultimately led to a 280% increase in our student enrollments.
Now we have our digital marketing machine in place, our goal is to grow the business 1.5 times every six months.
This Marketing Case Study has been approved
by GrayClay.
