Dating Lead Generation
Website conversion rate up 20%
We boosted our website conversion rate by 20% in 6 weeks.
Clint Paddison, Owner
Blink Dating
Objectives
- Blink Dating is Australia’s leading speed dating service. Considerable work had been put into optimising the website, both in terms of search engine rankings and the sales process.
- Owner Clint Paddison was looking for new opportunities to break through a plateau in online leads, and sought out Marketing Results to develop an online marketing strategy.
How the objectives were achieved
Noting that Blink Dating’s search engine rankings for targeted search terms such as speed dating were already very solid, we advised the client that the greatest opportunity lay in conversion rate optimisation.
The conversion improvement process involved four steps:
- Identifying leverage points in the existing online conversion process
- Setting up multivariate testing and tracking variables loaded with alternative page elements (e.g. headlines, photos, callouts, calls to action)
- Tracking the conversion results of alternative page elements
- Choosing the highest-producing landing page layout
Key Results
- Blink Dating was able to increase their already impressive conversion rate and revenue by a conservative 20% within 6 weeks.
Blink Dating Owner Clint Paddison says…
“We boosted our website conversion rate by 20% in 6 weeks “
“Blink Dating has a well-established website and a lot of work has gone into optimising it over the years, both for search engines and in terms of the sales process we use.
Marketing Results identified elements of our site that were influencing our conversion rate and set up systems to test hundreds of different landing page configurations.
At the end of the process, we simply chose the best configuration. It was simple, painless and effective – our website conversion rate and thus new sales revenue has jumped by a conservative 20% as a result.
I would definitely recommend Marketing Results to make your website more profitable.”
This Marketing Case Study has been approved
by Blink Dating
