Fitness Leads – Fitness Lead Generation
WYN Training
Marketing Results reduced the costs of our Google AdWords marketing campaign by over 400% while increasing lead volume.
Simon Fox, Co-Founder
WYN Training
Background
WYN Training offers practical courses for people working towards a career in fitness, personal training and massage education.
Personal training services have become very popular in the last decade, with health and fitness growing into a multi-billion dollar industry.
Every area of the fitness market including training and education is extremely competitive so it is important for WYN Training to optimise every step (and cent) of their web strategy.
Objectives
- Fine tune Pay Per Click (Google AdWords) campaigns to increase conversions and reduce cost-per-lead
- Improve organic search engine placements
- Manage the continuous improvement of web strategies
- Provide metrics for analysis and future marketing campaigns
How the objectives were achieved
- Rebuild Google AdWords account including tighter keyword selection, deeper keyword research, ad testing and conversion tracking
- Develop custom landing pages to boost conversion from both paid and organic search traffic.
- Integrate advanced list management and prospect nurturing campaigns
- Implement new product offerings in the form of remote delivery personal training courses and “recurring income” business coaching programs
Key Results
- Reduced cost of Google AdWords campaigns by over 400% while increasing lead volume
- Improved natural search engine rankings to drive more free traffic
- Significantly reduced cost per conversion
- Targeted web strategies for WYN Training so they can get on with what they do best – fitness and massage education
WYN Training Co-Founder Simon Fox says…
“I can strongly endorse Marketing Results. In the last 3 months Will and his team have developed the new WYN Training website and their work has taken our business to the next level.
Marketing Results have further reduced the costs of our Google AdWords marketing campaign by 400% while increasing our lead generation.
If you wish to take your internet business and marketing to the next level you need to work with Marketing Results”
This Marketing Case Study has been approved
by WYN Training.
