Mortgage Broker Leads
More than 10 qualified mortgage leads per day…
We’re generating 10 qualified mortgage leads per day.
Objectives
- Freedom Loans is a Melbourne-based mortgage broker that specialises in bad credit loans, debt consolidation and low-doc loans.
- They had previously been utilising the services of another company to generate leads via several websites. Although this was generating a number of leads, it did not allow Freedom Loans to be in control of the lead generation process.
- They contacted Marketing-Results.com.au to discuss how to implement an online marketing strategy that would produce a high volume of qualified leads.
How the objectives were achieved
Marketing Results implemented an online lead generation system for Freedom Loans that incorporates:
- An “Instant Finance Application Form” for capturing loan application information.
- Three direct-response streaming audio messages that invite website visitors to take action.
- Response-oriented copywriting.
- Highly-optimised Pay Per Click traffic generation strategies to drive qualified visitors to the site
- Advanced web analytics and conversion optimisation to produce ongoing improvements.
Key Results
The Freedom Loans website generates an average of 10 qualified leads per day…300 per month…3,650 per year.
Freedom Loans Director Mark Roberts says…
“We’re generating 10 qualified mortgage leads per day”
“We were looking to generate leads. The site had to function as a lead generation facility with a marketing focus; not just information.”
“We had been working with a group that was generating leads using a number of websites and the results were good. So we knew that the internet is an excellent medium for people that are after our particular type of assistance (bad credit loans). All we had to do was to bring our lead generation in-house in order to gain greater control over the process.”
“We looked for companies online to set up and optimise our site. We liked the Marketing-Results site and after speaking to the director of the company and also a ‘real’ reference from the site (informing us of the benefits of the process and the service and expertise provided by Marketing-Results) we decided that this was the right opportunity.”
“Our new website launched strongly and is improving all the time in terms of results. We are now generating on average of 10 qualified leads per day . I am confident that the constant modification and optimisation of the site will continue to produce even better lead generation results moving forward.”
This Marketing Case Study has been approved
by Freedom Loans.