Personal Trainer Leads Generation & Marketing
Revenue will double triple over the next year
In less than 6 months I managed to literally triple my business.
Alison Jones, Personal Trainer
Athletic Edge Personal Training
Background
Athletic Edge is a Brisbane-based personal training business run by Alison Jones.
One good client can be worth a lot to a personal trainer, but the challenge is often generating interest from prospective clients. In other words, generating sales leads.
Online marketing is perfect for this because it allows you to connect with prospective clients who are actively looking for personal training services online. Alison engaged Marketing Results to develop an online marketing strategy that would allow her to convert these prospects into clients.
Objectives
- Generate enquiries from prospective clients.
- Set up a newsletter to keep in touch with existing clients and prospects.
Results
- The Athletic Edge website generates at least one new client per week – predictably, automatically and at very low cost.
- One new client per week equals 50 new clients per year – a full schedule for a personal trainer. The owner predicts that her new website will allow her to “double her sales over the next year”. [Update Jan 2006: Client reports that her sales have in fact tripled]
- Now the business owner spends more time doing what she loves to do – training her clients – and less time marketing.
Athletic Edge Personal Training Personal Trainer Allison Jones says…
“l’ll double triple my sales over the next year…”
Alison Jones, Personal Trainer Athletic Edge
“Personal Training is a difficult business to market. Although referrals are a great way to build a client base, it is slow and takes a large base to make it profitable. Direct marketing in the form of letter box drops has been less than successful, costly and time consuming.
With more people buying products online I decided this may be a way to promote my business and to increase my client base, and therefore sales.
I found Will’s company while surfing the net for marketing ideas, tips and information. His newsletters were of great help and his product guarantee took away all the risk. After talking with Will about my business we decided his product would produce the desired result of more calls to my business and thus more sales.
Within two days of the site going live, I received my first call and have had a steady stream of calls since. Some of these are for enquiries, and some have become clients. Over the next year I am expecting to at least double my sales, and continue to grow my business.
[Update, Jan 2006: I was expecting to double my sales but in the last few months I have managed to triple my sales.]
If you are considering using Will’s company to boost your sales, just remember: Every day spent contemplating, is another sale to your competitor.
Please feel free to call on 0414 633 324 to hear how Will changed my business.”
This Marketing Case Study has been approved
by Athletic Edge.
