Professional Speaker Marketing
2-3 solid leads per week with 90% conversion rate
Currently I average 2-3 leads a week with a conversion rate of 90%…My website paid for itself within 2 months of going live.
Janette Comish, Principal
Belle Sante
Objectives
- Professional Speaker and FISH! presenter Janette Comish is Principal of a vibrant, inspiring and energetic motivational training business, Belle Sante.
- While networking and word-of-mouth were resulting in new business, Janette realised that she needed more exposure to the right target market in order to grow her client base.
How the objectives were achieved
Janette asked Marketing Results to implement an online lead generation strategy to attract the right kind of prospects and convert them into paying clients. The solution incorporates:
- A vibrant, unique design that reflects Janette’s branding and personal style
- Response-oriented copywriting aimed at the target market
- Opt-in newsletter strategy
- Pay-per-click optimisation to attract qualified prospects to the site
Key Results
- The new Belle Sante website generates an average of 2-3 highly-qualified leads per week, with 90% conversion, allowing Janette to double the size of her business over the next year.
Belle Sante Principal Janette Comish says…
“Currently I average 2-3 leads a week with a conversion rate of 90%…My website paid for itself within 2 months of going live.”
Janette Comish, Principal, Belle Sante
“The problem I faced as a trainer and facilitator was that I needed people to be able to find me. Initially I thought this would occur through word-of-mouth and networking but I came to the realisation that there were a lot of people out there that just didn’t know about me.”
“In this day-and-age more people are turning to the internet to solve their training problems so I needed to make sure they found me.”
“I chose Marketing-Results above all other services for several reasons. When I logged onto the Marketing-Results site it was easy to navigate, the links made sense and it was relevant to what I was looking for. This is what I wanted my site to do. Marketing-Results also offer a guarantee, so if someone is confident they can give you results then they must be confident in their services.”
“The service that I have received throughout the process has been very efficient, friendly and it expanded my own knowledge base in this area.”
“The results to date have been excellent, we always want more, but it has solved the problem that I initially had. People can now find me from all over Australia. Currently I would average 2-3 leads a week with a conversion rate of 90%, so that’s a pretty good return.”
“This means that the people who are finding me and accessing my website have a pretty good idea by the time they contact me that I have the skills to satisfy their current needs.”
“Looking into the future I can see the website will increase my business 100% over the next year in clients and revenue. Due to my website, word-of-mouth has also increased and more people are accessing the site because someone else told them about it.”
“Looking at return on investment, I paid for the site within 2 months of it going live. Ongoing costs are relatively minimal as well so there isn’t a huge burden on my marketing communications budget.”
This Marketing Case Study has been approved
by BelleSante.
