Service Business Lead Generation
Consistent Qualified Leads for Titan Turf
A sales funnel that drives qualified leads
and sales, all year round
So far, Marketing Results has helped increased sales by over 46%, with January up by 120%!
Background
Titan Turf is an Australian-manufactured artificial turf product, designed and developed by Ozgreen Solutions. Their principal goal was to drive qualified leads via the web, freeing them up to focus on what they do best – selling and installing their product.
Objectives
Before engaging Marketing Results, the client had a number of key objectives:
- Create a significant stream of high-quality inbound leads in order to boost revenue and profit.
- Win more business against cheaper but lower quality artificial turf companies in Adelaide.
- Increase ROI on Google AdWords by reducing cost per click, reducing untargeted clicks and increasing conversion rate.
- Increase organic web traffic volume visits and conversions.
How the objectives were achieved
- Creation of a “Free Sample Pack” offer and dedicated landing pages in order to generate more higher-quality leads.
- Development of new sales copy designed to prospects on the quality and value of the product even before they enquire.
- Developing a “Buyer’s Guide to Artificial Turf” to establish the benefits of investing in high-quality turf as opposed to lower-priced alternatives.
- Rebuilding and optimising Google AdWords campaigns to gain greater control over the traffic generation process.
- Performing SEO audits to identify key areas for improvement and implement appropriate solutions.
Key Results
- January 2015 saw an sales increase of 120% over the previous year.
- Revenue rose by 46.5% since we began working with the client.
- AdWords conversion rate skyrocketed from 0.09% to 5.57%, slashing cost per conversion.
- Organic traffic increased by 43%.
Titan Turf owners Mike and Julie White say…
“After discussing the idea to move away from our current digital marketing company due to numerous years of very average results and high costs, we began to research the market.
We came across Marketing Results and decided to make initial enquiries after reading the very positive testimonials from other business owners on their website.
From the first call, we were impressed with their enthusiasm for success in our business and their drive to help us achieve this. We were not pressured into a 12-month contract – we were offered a 3-month pilot program designed to demonstrate real results in a short period of time.
The results have been amazing. After the first couple of weeks our lead generation had increased and by the end of the initial three months we were seeing a large turnaround in positive, quality leads that resulted in more business.
Our account manager is very positive, creative and is constantly striving to meet our goals, provide new strategies and supply us with detailed reports, taking us in new directions we never would have thought would work for us, but clearly do.
Now into our 8th month with Marketing Results, we have experienced a sales increase of 46.5% and are confident to focus on running the business, knowing the online marketing is in safe hands.
This case study has been approved by Titan Turf
Marketing Results Account Manager: Paul Taylor