Software Lead GenerationNiche Software Vendor – e-Commerce Sales
$14,663 Cash In 4 Days
Background
Home Budget Buddy is a budgeting and debt reduction software aimed at the consumer market.
After several years of list building and email marketing, the client suspected there were a large number of prospects on their list who were favourably predisposed to the software but had become ‘immune’ to ongoing marketing efforts.
Marketing Results was tasked with devising a strategy to ‘shake the trees’ and convert more prospects into buyers.
Objectives
- Generate cash with an effective promotion.
- Maximise average transaction value during the promotion.
- Track results to allow analysis for future campaigns.
How the objectives were achieved
We devised a promotion to offer the $98 Home Budget Buddy software for half price ($48.50) for 4 days only. Every day for 4 days we sent an email that built on the offer and stressed that the sale would end at midnight on Day 4.
Here are the results:
Day 1: 38 orders
Day 2: 42 orders
Day 3: 69 orders
Day 4: 101 orders
Total: 250 orders
Total sales from the “main” offer were $12,125. Than we added a ‘twist’ to help increase average transaction size, in the form of a post-purchase upsell.
After the customer finished the initial purchase, we offered a one-time offer on the purchase “Thank You Page” to order the complementary Debt Buster software, also for a 50% discount ($23.50 instead of $47). 108 out of the 250 purchasers (43%) said “yes” to the upsell, adding another $2,538 to the 4 days’ takings.
Total cash sales in 4 days: $14,663
