Are you certain that your landing page could perform better, but you’re not quite sure where to start?
Here’s 6 questions you should ask yourself right now about your landing page.
If you answer ‘No’ to any of them, don’t worry, at least you know where to start now.
If you can answer ‘Yes’ to all of them – you’re a Conversion Rockstar and I salute you. You’re work here is done.
1. Is the headline relevant?
Think about where the traffic to this page is coming from, is it an ad? An email? Make sure that the headline closely matches what the visitor is expecting the page to be about, based on whatever they clicked on to get there.
2. Is the landing page copy clear and concise?
Most people scan read web pages, so it’s important to keep the messaging clear and the language reasonably simple.
It should be obvious where to move on the page next, and the important information should ‘leap’ out of the page.
If this is an AdWords landing page, it’s also important to consider the relevancy of the content to the ads that are driving traffic to the page. A poor match between these two will have a detrimental effect on the quality score (and therefore the campaigns performance) as well as the user experience and conversion.
3. Is the call-to-action obvious?
This should be one of, if not the most, attention grabbing elements on the page. If it doesn’t stand out