Google AdWords Management For Competitive Industries
Specialising in mortgage broking, financial services and property investment industries.
Are you struggling to reach your growth targets and profitability goals from your existing AdWords account?
If Google AdWords is an important traffic and revenue driver for you, but you or your existing agency is struggling to “crack” your competitive industry…
…then enquire now to request a Free “Deep Dive” AdWords Analysis of your new (or proposed) campaigns.
You’ll get valuable takeaway tips and discover specific ways to save – and make – more money from your existing PPC campaigns (Or if you’re new to AdWords, you’ll get the insights you need to get set up the right way). You’ll also have the chance to ‘zoom out’ and discuss higher-level opportunities based on our experience working with thousands of campaigns in 92+ industries over 12+ years.
GOOGLE AdWords IS A LOT LIKE CHESS:
…easy to learn, but practically impossible to master. And the difference between an occasional social player and a Grandmaster is like night and day.
And to make matters worse, Google actually stacks the odds in favour of the top 3% of advertisers who really know what they’re doing, leaving the other 97% to fight over the scraps.
So the question you might be asking yourself right now is, how can I ensure I’m one of the top 3%?
Answer: you need advanced AdWords optimisation techniques that your competitors either don’t know or aren’t using, to ensure you rise to the top of your industry, and stay there.
That’s where Marketing Results can help.
Marketing Results Has Been Delivering AdWords Results Like These For 12+ Years:
- More clicks: if you make one dollar every time you spend 50c per click, you’ll want to generate as many targeted clicks as possible.
- Lower Cost Per Click (CPC): by optimising ads, keywords and landing pages, you can get more clicks for less cost, increasing your ROI.
- More enquiries, sales leads and sales: traffic does not equal sales. Targeted traffic equals sales.
- Less waste: by identifying and culling unproductive clicks, you’ll save money without decreasing results.
- Reduced spend with the same or better results.
- Better performance against aggressive competitors.
- Increased ROI – more enquires and sales for less advertising cost.
7 Reasons To Work With Marketing Results
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Proven record of results: we have a history of delivering explosive ROI for our AdWords management clients. Not just once or twice, but in dozens of distinct industries over 12+ years (see the before-and-after examples below ).
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Full-featured service: Some pay-per-click marketing consultants charge you extra for essential features (such as multiple adgroups, ad testing, conversion tracking and KPI reporting) – we provide them as standard.
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Advanced analytics-based approach: You also get the benefit of advanced tools including multiple conversion goals and closed-loop tracking, that extend the functionality of Google AdWords to deliver more insight and faster returns.
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Strategic insight: you’ll appreciate our ability to add value to your online strategy with appropriate creative messaging, targeting, segmentation and calls to action.
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We’re a Google Qualified Company: All our paid search consultants hold the Google AdWords Qualified Individual certification, and we are also a Google AdWords Qualified Company. Only senior consultants will ever work on your account – not new graduates clutching a “how-to” manual.
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Transparent reporting: the lines between what you pay Google and our account management fees are never blurred. You have complete access to your AdWords account and results at all times (some AdWords managers ban you from accessing your own account!)
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Proactive management: We’re always looking for ways to raise the bar. Our approach is not “set and forget”. You can expect more, higher-quality clicks and conversions each and every month you use our service.
Claim Your FREE AdWords Consultation Now
Request A Consultation Using The Form At Top Of This PageWant proof? Take a look at these client case studies
The following screenshots are just a few examples from our extensive showcase of case studies. They illustrate how much profit upside may lie hidden in your AdWords account, ready for the taking.
Before And After
AdWords Case Study No. 1
From just 9 enquiries… to 186 enquiries per month, at dramatically lower cost.
Month 1: “Before”
In Month 1, the client received 9 enquiries at an average cost of $194.37 each.
Month 10: “After”
By Month 10, enquiry volume increase to 186 (that’s 20x growth), at an average cost of just $53.95
Before And After
AdWords Case Study No. 2
Enquiry volume more than triples while cost per conversion plummets by 68%.
Month 1: “Before”
In Month 1, the client received 6 enquiries at an average cost of $326.13 each.
Month 8: “After”
By Month 8, enquiry volume had more than tripled to 20, at a average cost of $102.54 each
Before And After
AdWords Case Study No. 3
65% more leads at 18% lower cost per lead, in 3 months
Month 1: “Before”
In Month 1, the client received 628 leads at an average cost of $10.90 each.
Month 3: “After”
By Month 3, lead volume had grown to 1,035, at of just $8.99 each.
Before And After
AdWords Case Study No. 4
89% more enquiries at 21% lower cost, in 3 months
Month 1: “Before”
In Month 1, the client received 155 enquiries at an average cost of $3.67 each.
Month 3: “After”
By Month 3, enquiry volume increased to 293 (that’s 89% growth) at an average cost of just $2.90 (a 24% reduction in cost!)
Want even MORE Proof? Here’s a small sample of what clients have said about our PPC management services:
The following screenshots are just a few examples from our extensive showcase of case studies. They illustrate how much profit upside may lie hidden in your AdWords account, ready for the taking.
We now have a steady pipeline of web leads to proactively supplement referral business
YANNICK IEKO,
Super Finance
We have more than enough clients lined up for every project we can find.
Colin Ferguson,
Investment House
I now make twice as much money, have less stress and work fewer hours
CRAIG VAUNGHAN,
MAP Home Loans
Marketing Results enabled me to establish my brand online and attract a steady pipeline of property development students and investors
Amber Khanna,
Property Development System
549 qualified sales leads in 3 months
Ed Nixon,
Trilogy Funding
What Your Paid Search Management Plan Includes:
| FEATURE | TYPICAL CAMPAIGN BUILD | MARKETING RESULTS CAMPAIGN BUILD | WHY IT’S IMPORTANT |
|---|---|---|---|
| NUMBER OF CAMPAIGNS | 1 | 2 – 20+ | This gives you greater control over your budget and where your ads appear. |
| NUMBER OF ADGROUPS | 1 – 10 | 10 – 500+ | Tightly themed adgroups allow you to show more relevant ads for better click-through. |
| NUMBER OF KEYWORDS | 20 – 100 | 1,000 – 10,000+ | Including (and excluding) keywords lets you “zoom in”on the most profitable searches. |
| CONVERSION TRACKING | Conversion tracking allows you to see what’s getting results and what’s not. | ||
| MULTIPLE CONVERSION TRACKING | Multiple conversion goals helps you ensure that you’re not spending too much for different goals. | ||
| GOOGLE ANALYTICS SETUP | This provides a high level view of all your online activities and helps identify new opportunities. | ||
| PROFESSIONAL AD COPY | There’s an art to knowing what works and how to convey that in just 130 characters. | ||
| AD TESTING – ON GOING | 2 – 3 ADS PER ADGROUP | Continually testing your ads can dramatically increase traffic and decrease lead costs. | |
| WEEKLY UPDATES | – | INCLUDED | It’s important that you’re informed and have the chance to provide regular feedback. |
| MONTHLY REPORTING | – | INCLUDED | It’s vital you know where your money’s being spent and the ROI that you’re achieving. |
| ACCOUNT MANAGER | – | DEDICATED ACCOUNT MANAGER | You need to know that the person looking after your business is accountable for your results. |
| EMAIL SUPPORT | – | INCLUDED | Dependable, responsive support ensures that an answer is only ever an email away. |
This gives you greater control over your budget and where your ads appear.
Tightly themed adgroups allow you to show more relevant ads for better click-through.
Including (and excluding) keywords lets you “zoom in”on the most profitable searches.
Conversion tracking allows you to see what’s getting results and what’s not.
Multiple conversion goals helps you ensure that you’re not spending too much for different goals.
This provides a high level view of all your online activities and helps identify new opportunities.
There’s an art to knowing what works and how to convey that in just 130 characters.
Continually testing your ads can dramatically increase traffic and decrease lead costs.
It’s important that you’re informed and have the chance to provide regular feedback.
It’s vital you know where your money’s being spent and the ROI that you’re achieving.
You need to know that the person looking after your business is accountable for your results.
Dependable, responsive support ensures that an answer is only ever an email away.
Put us through our paces – there are NO long-term contracts
We won’t lock you into a 12 month contract. Just give us 3 months to either set up your new account, or produce dramatic improvements in your existing account performance.
And even this 3 month pilot program is only an “agreement” as opposed to a “contract”. If you’re not happy with the service or results, you can leave at any time without penalty. That’s how confident we are that we can add value.
Start Maximising Your Google AdWords Results Today
The fastest way to find out more is to request your Free “Deep Dive” AdWords Analysis today… We’ll give you concrete ideas for boosting the profitability of your existing Google AdWords account (or getting started the right way).
This consultation is obligation-free, and it’s a good opportunity for you to “test-drive” our ideas and approach, without commitment or risk.
If what we say makes sense and you agree our approach can make you money and save you time, we can explore a longer term working relationship. Book your Consultation now.
Claim Your FREE AdWords Consultation Now
Request A Consultation Using The Form At Top Of This Page
