If you send a lot of email in your day-to-day business, then it’s almost inevitable that someday an email will go out that’s different than you intended it to be.
It could be a tiny mistake. Or it could be a behemoth how-the-heck-did-you-miss-that issue.
Regardless, it doesn’t have to be the end of the world. But you do need a process for quickly and reliably turning around the situation, saving face, and using it as an opportunity.
In this post I’m going to share with you three fill-in-the-blank templates that you can use to save your butt when something goes wrong.
This is a rare occasion where I will preface this resource by saying, I honestly hope you never have to use these… but if you do need to bust them out, you’ll be glad you have them.
Why Email Mistakes Happen
Before we get into the ‘remedy’, first let’s look at some of the reasons why mistakes happen in emails in the first place.
My experience is that many people don’t treat email with the same reverence that they do any other marketing campaign.
When you design a billboard you labour over the fine details for weeks on end…
When you buy ad space in a newspaper, you obsess over the slightest details to get the typesetting just right…
You get the picture.
That same attention to detail and awareness of costs (actual costs and opportunity costs) can be easily overlooked for email. And that’s precisely where problems arise.… Read More >>