It’s an element of marketing that continually boosts sales and convinces leads to make quicker decisions.
Why? Because people want what they can’t have. If you take something away from someone… I mean REALLY take something away from someone, next time they won’t let that happen. They’ll make sure they get in there before the offer expires.
Fundamentally people like to live in inaction. If they “think” about it a little longer, and “come back tomorrow” they are very rarely going to complete the purchase.
On the flip side, if they are forced to make a decision right then and there on whether it’s worth their time, they will make one. They will either purchase, or leave.
But that’s fine, because a “No” is always better than a “Maybe”. Plus, a whole bunch of those people who would’ve gone away for a day to think about it, and never taken action, will take the bait straight away.
This is all because of the scarcity element in your marketing strategy.
How Do You Create Genuine Scarcity?
The trick I’m going to teach you in this post is one that was too good to let rest…
For some of you it may be an oldie, but I assure you, it’s a goody, and well worth including in any digital marketer’s toolbox.
In this article (and the supporting video) I’m going to show you a really simple, yet powerful, way to create genuine scarcity in your Infusionsoft marketing campaigns.
We are … Read More >>