How we help grow and automate your business
Online Marketing Strategy
Before beginning any online marketing campaigns, it’s best to know what you’re trying to accomplish, and have a crystal-clear plan for how you get there. Our client engagements begin with a Strategy Formulation and Solution Design Workshop, in which we drill down into your situation and devise a fully cohesive and integrated marketing, sales and delivery blueprint for your business.
The Conversion Kaleidoscope is our proprietary framework for attracting, converting and monetising financial services and property investor clients.
Marketing Results offers a very professional service, clear goals and milestones set and delivered.
Drive More Traffic
Financial services traffic is competitive, but also very lucrative. Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google AdWords and organic Search Engine Optimisation (SEO). Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche web property partnerships and offline media.
Capture More Leads With Landing Pages
Once you have a steady flow of website traffic, we deploy high-end landing pages backed by marketing automation in order to convert those visitors into prospects. Your ecosystem of landing pages, offers and automation motivates visitors to engage further with your marketing and sales process so you can grow your bottom line by working smarter,
Our Sales Lead Machine Blueprint converts shy prospects into lifelong clients. (Click to enlarge.)
Nurture Leads With Marketing Automation
Effective lead nurturing is the secret to generating highly qualified sales leads who are ready, willing and able to do business with you. Lead nurturing strategies start with email autoresponder campaigns. More advanced nurturing tools include audio and video content, print direct mail and direct response webinars.
Convert More Leads Into Clients
Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy Sales Process Automation systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process.
A new “conversion-centric” landing page design boosted leads by over 314% for this client.
Will you be next?
I call it my conversion machine.
Heat mapping, A/B split testing and multivariate testing are just a few of the tools we use to ratchet up your results.
Test, Tweak and Optimise
Testing, tracking and optimising are rated as essential competencies for any modern financial services firm. Yet these are also the steps that most firms don’t have either the expertise or the human resources to execute properly. We build dashboards and real-time reports that tell you exactly how prospects and clients are interacting with your marketing and sales process. This tells you what’s working and what isn’t, allowing you to rapidly improve and scale. Without access to this information, you’re flying blind.