Here’s our traffic and landing page “formula” that generates you more leads and enquiries at less cost.
This is exactly how we’ve helped dozens of marketers of services and complex products use AdWords, Facebook and landing pages to generate more leads and enquiries at less cost. Want proof this strategy works? Take a look at our Case Studies page.
Table Of Contents
- How This Strategy Gets You Results
- Step One: Introducing The Components You Need
- Step Two: Your Unique Value Proposition (and hot tips for creating one)
- Step Three: Your Irresistible Offer
- Step Four: Your Landing Pages
- Step Five: Your AdWords Campaigns
- Step Six: Your Facebook PPC Campaigns
- Step Seven: The Lean “Ongoing Optimisation” Process
How This Strategy Gets You Results
Here’s how our strategy generates more leads at less cost:
1. It Scientifically Targets Your Desired Prospects
You need to display eye-catching ads to web users who have a burning problem you can solve, or want an outcome you can provide, and are in a position to be convinced to take action. This may be via Facebook PPC, or AdWords Search, or both.
2. It Convinces Them To Click On Your Ad
You need to use your Irresistible Offer (explained below), components of your Unique Value Proposition (explained below), emotional triggers, and smart creative execution to