In this video, Digital Strategist Ben Sweetlove explains why all modern lead generation campaigns MUST include content marketing.
So I’ve had some great conversations with clients recently about the cutting-edge stuff.
What is working now, and what will propel us into 2020 to ensure that our lead generation campaigns are effective. And when you think about it, the Internet is an evolving environment. Platforms are evolving. The way that we interact with digital platforms is evolving. So it’s important as marketers that we make sure that our strategies evolve along with it.
Content marketing is critical, to a modern lead gen campaign. And I want to talk about that. I want to pull that apart in this blog post.
So sadly, gone are the days of rapid short term lead gen campaigns where you take a cold audience and you show them a landing page that contains a bottom of funnel offer. So you show them, a hook that says enquire now or get a strategy session or get a consultation, yes, in isolation, cold traffic, you need cold traffic. And yes, you need a bottom of funnel offer, but now you need something in between.
You need to nurture your prospects, you need to provide value to them and build a bond first before you ask … Read More >>