At Marketing Results we perform dozens of split tests every month for our clients… with the desired outcome of improving the performance of their lead generation funnel to boost lead volume and revenue.
This particular client The Face Institute is a cosmetic and reconstructive surgeon who focuses primarily on facial and neck surgical and nonsurgical procedures.
Their main goal when they became a Marketing Results client was to increase their number of qualified leads through their website.
We prepared an initial three month strategy to reach these goals which included:
- a new AdWords build focusing on their main procedures
- 5 new landing pages (using our proven conversion optimisation techniques we have perfected over the past 12 years)
One of these landing pages we created was to promote their Facelift procedure, which is their most sought after surgery. We then split test it against the current Facelift service page on their site and our variation increased leads by 548.18%!
Here are the details of this winning split test:
Goal – To increase the number of initial consultation bookings from their website.
Traffic – We used VWO to split all traffic to the landing page (AdWords, Organic, direct).
Differences between two:
Version A (Control): The original landing page for the Facelift procedure was more like a content page about the surgery and didn’t include any solid Unique Selling Points about the company or the highly regarded surgeon. See the screenshot below.
Version B (Variation): The landing page we … Read More >>