Have you ever considered the best way to organise your digital marketing function?
Or perhaps you’re preparing for a growth phase, and it’s time to make some choices about how you resource your efforts?
Deciding whether you hire a full-time digital marketing team or outsource to an agency can be challenging. There are lots of things to consider, many of which are hidden from plain view. Especially if you’ve never been through it before.
That’s why we decided to put together this comparison for you. The rest of this post will help you make an informed decision about what the best path for you and your business is, by clearly outlining the Pros, Cons and Tie-Breaks when it comes to hiring a full-time digital marketing employee or outsourcing to an agency.
Full disclaimer up front: at Marketing Results we’re positioned as a “Full Time Digital Marketing Employee Replacement”. But I’m not here to sway your opinion either way – we recognise there’s a case both ways, depending on your situation.
Let’s get into it then…
Pros of In-House Digital Marketing
If you hire a full-time team member for your business, they can immerse in your culture and values 24/7.
Your brand has a unique history, vision and goals that you’ll need to explain clearly to an outsourced team if they’re going to help convey it in your marketing message.
An in-house team has a much easier job making this connection with your brand. Not to mention that engaging … Read More >>