Are you a small to medium-sized business owner with a lead generation problem?
Perhaps you spend all your time answering emails or calls from tyre kickers?
Or, maybe you feel like you don’t have enough hours in the day to keep the business running operationally AND to market yourself effectively?
Enter marketing automation!
Marketing automation works on the principle of “Automate the automate-able and free up your people to do what people do best”.
Here at Marketing Results, we use a product called Infusionsoft, which allows us to automate our marketing, but also to simplify our day, close more sales and sell online.
Infusionsoft, in their own sales and marketing literature, talk about ‘lifecycle’ marketing. The idea behind lifecycle marketing is to segment your leads not just into ‘good leads’ and ‘bad leads’, but into at least four categories:
- ready to buy
- could be ready to buy
- not ready to buy (yet)
- will never be ready to buy
Think about your own research process when you are looking to buy a product or service – how many times do you ‘touch’ a brand before you decide to go ahead and purchase? By touch, I mean perhaps you look at their website a couple of times, maybe Google them to see what others are saying about them, read a couple of their blog posts, even sign up to their newsletter, spend some time on a live chat with a customer service team member and then finally sign … Read More >>