Have you noticed how everyone is jumping on the ‘content marketing’ bandwagon?
It’s a buzzword that has been created by marketers – for marketers.
But that’s not you.
You care about profit and sales. You care about getting more pre-qualified leads delivered to your doorstep without the grunt work of directly chasing them.
You care about growing your business, not writing a blog post.
But there is actually some substance to this content marketing stuff – it just takes some digging to find it.
Instead of disregarding content marketing, try and think of it as another opportunity to drip feed leads into your sales funnel by answering your customers questions. Because that is the real reason we do it.
It is a formulaic and predictable approach to organising knowledge that gets results for your business.
If you want to take content marketing seriously, it needs to be deliberately aligned with every stage of your customer’s journey through the sales funnel. It needs to answer their burning questions – the questions that usually prevent them from making a purchase.
Today I want to help you figure that all out and leave with a list of content ideas that mirror your sales funnel.
Are you ready?
The Buying Cycle and Sales Funnels
The basic breakdown of a sales cycle is thinking about your customer journey – from “never having heard of you before”, to “becoming an actual customer” – preferably a repeat customer.
You can delve deeper and add … Read More >>