When it comes to improving your conversion rate, an often-overlooked facet is user experience. If your website is difficult to use or hard to understand, it is suffering from usability issues. By introducing usability testing , you can make a huge difference to your conversion rate and overall user experience.
What is usability testing and why is it important?
Usability testing involves designing tests for people to complete and taking note of the responses to uncover any particular problems they encounter. By conducting usability tests, you get direct input from real users who, most likely, will have little or no experience with your site.
Why is this important? You may think your site is logically designed and easy to use but you are not the typical ‘user’ of the site. Usability testing lets you see how other people see your site through their own eyes, not your bias. It’s not until you understand how real users interact with your site that you will know whether it offers the optimal user experience.
A great example of how a simple usability testing can make a big difference is the infamous ‘$300 million dollar button’ story.
Goal of usability testing and what can be learned
The main goal of any usability testing is to find out whether users can easily find and understand the information they want or need, and whether they can complete tasks at hand without much effort.
Once you’ve identified any and all of the friction points, you can fix … Read More >>