Just over a month ago, Google announced the big news… on April 21st the internet giant will introduce mobile usability as a ranking signal to their current search algorithm, all with the intention to follow up on their promise of a more mobile-friendly user experience.
The change will introduce a ranking signal that will help users easily locate mobile-friendly content via search results. The new results will also start including information from indexed apps, which will result in app content appearing more frequently in user searches.
The algorithm revamp will do wonders for the 77% of us who use our mobile devices to search – even when our desktops are well within reach. This handy checklist will ensure you emerge as a winner as a result of this algorithm update…
1. Take Google’s Mobile-Friendly Test
The first and easiest step to diagnosing how Google rates your website (in terms of being mobile-friendly) is to take Google’s own mobile-friendly testing tool.
If your website passes with flying colours, you have nothing to worry about. However, if your website fails the test, you’ve got some work to do on your website in order to prep for the updates. Google gives you some advice on how to make your website more mobile-friendly should your website fail the test.