Do testimonials still “work” as a conversion tool, or are modern consumers too savvy to be swayed by this marketing tactic?
We decided to conduct a conversion test to quantify the difference between a sales letter page with no testimonials vs a nearly identical page but with testimonials included.
Bottom line: the “with testimonials” version outperformed the “no testimonials” version by 166%.
Take a look at the video below to see how the test was conducted and the specific elements that made the “with testimonials” version work so well…
Watch The Video: Testimonials Increase Website Conversion
Testimonials are just the tip of the iceberg… Check out the 42 types of social proof at your disposal to significantly boost your conversion-rate: