Is Our Highest-Level Marketing Strategy And Advisory Program Right For You? Read On To Find Out
From the desk of Will Swayne
You might be wondering if I’m available to consult directly with you on your marketing… or build advanced lead generation, conversion, retention, re-activation and repeat marketing systems for you business.
The answer is… if you have a strong business foundation already in place… and plenty of upside potential… then yes, all these things are possible.
Please appreciate though, I only have the capacity and ‘mental bandwidth’ to work directly with a tiny handful of clients, and it only makes sense to do so if the fit is just right. So while I must meet your stringent qualifications, you must also meet mine.
This letter explains a little more about what it means to be a Platinum Client. Who is a fit, and who isn’t. Why this makes perfect sense for the right kind of business… and how to explore this opportunity further.
Before we begin…
Before we begin, if you are not yet very familiar with the Marketing Results Methodology and what I’m ‘about’, I would strongly encourage you to sign up to the free online training on our website, enrol in my Sales Lead Machine 12-Week Intensive, or work with Marketing Results as a Gold Client for a period of time.
These are the best ways to get acquainted, both philosophically and practically. Then, once you’re satisfied we’re on the same wavelength, next step is to consider where YOU are right now…
How do you know if you’re likely to
benefit most from us working together?
Generally, the people who get the strongest results working with me, have a few things in common:
You’re a business owner with high aspirations and goals to begin with, and you want to use direct-response marketing to increase profit and cash-flow
You already possess meaningful business goals and you certainly don’t need any ‘motivation’. You’re totally on-board with the concept of direct-response marketing, as opposed to institutional ‘brand building’.
Your business is stable and profitable and you’re looking for more growth… not a total 180-degree turnaround
You have a strong business foundation in place. You’re profitable. Engaging my services is NOT going to send you straight to cash flow purgatory. In addition to your investment in my services, you also have money left over to invest in new marketing initiatives. What you’re really seeking is fast leverage of everything you’ve already built, so you can grow faster, with more certainty and less downside risk.
Your business has strong upside potential, just waiting to be tapped into
In addition to having a stable business foundation, there’s plenty of upside opportunity too. If your business has already gone as far as it can go (unlikely), the case for working together at this level is diminished.
You are completely comfortable with a no-B.S. approach to boosting your results and are open minded about trying new things
You’re at ease conservatively testing new concepts and, once proven, massively expanding their reach and scope. You are the final decision maker, able to pull the trigger on new initiatives quickly and decisively, with no committees or layers of management to contend with.
You’ve also got a relatively thick skin. So when your competitors…. your employees… maybe even your family start to weigh in and pass judgement on some of the new, out-of-the box thinking and business growth activities you may adopt… you’ll be able to hold your course just fine and let the market tell you what’s working.
You’re not just looking for ‘ideas’ or ‘concepts’ – you want implementation, execution and results
Many consultants work in a purely advisory capacity, with ideas and concepts aplenty, but very little in the way of implementation and ‘making s**t happen’. But you need more than ideas (you’ve got plenty of those already, I’m guessing). You need strategy… prioritisation… implementation… execution… results. And you need these things at the highest possible level, in order to deliver the biggest bang-for-buck.
What does a Platinum Client engagement look like?
Each Platinum Client engagement is bespoke in nature. Exact deliverables depend on your goals and what you need. However, there are some common elements. Here are a few:
Periodic Strategy Sessions with me personally
These session are held with you and/or your senior team every 3 or 6 months, usually face-to-face. The focus of our time together is highly strategic. We examine where you are now, where you want to be, and how to get there. We consider new opportunities, key initiatives and emerging threats and devise a plan for dealing with each one. You emerge from the session with a prioritised Action Plan for the next 90 or 180 days, including roles and accountabilities.
Strategy, copywriting and marketing delivery by me personally
At the risk of blowing my own trumpet… skilled marketing strategists and copywriters with over 10,000 hours under their belts…. and more than 10 years’ experience ‘in the game’… who have personally seen the inner workings of hundreds of businesses… and with a proven record of delivering bottom line results to scores of clients across a wide range of industries… do not grow on trees. In fact, they’re as rare as hens’ teeth… possibly rarer!My skillset is simply not available on the open employment market via SEEK.com or similar, at any price, simply because anyone who genuinely possesses these skills and experience is typically not interested in, or available for, full-time employment.I will work personally on your projects, creating compelling copy and co-ordinating our team to deliver the results you’re after.
Technical implementation of web and CRM strategies
For our joint initiatives to be a success, you need the services of a crack technical team to handle the implementation side. You get comprehensive, highest-priority access to our in-house team of designers and programmers. This team is responsible for translating new and improved marketing initiatives into reality.
Marketing automation SYSTEMS installed in your business
Cutting-edge technology makes it easier than ever to automate many of your marketing processes. This includes both online AND offline marketing tools. Wherever possible, we aim to set up automated marketing systems that make your sales and marketing processes run as much as possible on autopilot. This frees up your best people to perform only high-value selling, delivery and customer service functions.
Online AND offline marketing integration
Marketing Results is perhaps best known as an online marketing and lead generation company. But at the Platinum level, there is scope to combine your online lead generation with extensive direct mail prospecting and lead nurturing activity. By combining online and offline marketing tools under one integrated strategy, you give yourself a formidable competitive advantage.
Part-time ‘Chief Marketing Officer’
There may be some related activities such as in-house social media… or newsletter production… that can be largely handled and run by your internal people. Where I can add value, is in acting as a strategist and sounding board for these activities, to ensure your whole team is pulling in the right direction.
How much is this going to cost?
At this point you may well be asking yourself, “how much is this going to cost?”. Given the level of involvement and delivery this Program entails, this will naturally involve a substantial investment. In ballpark figures, we’re talking around the same as hiring an in-house Marketing Manager or Business Development Manager.
The difference is, instead of having access to just one person (who may or may not be effective at making you money and may or may not take a long time to get up to speed), you get access to me and my highly-trained team, who have extensive runs-on-the-board, creating uniquely effective, highly automated marketing systems… that deliver increased results and ROI in 90 days or less.
And as we both know, it’s not about the cost, it’s about the Return On Investment. Make no mistake. GREAT marketing’s going to cost you a pretty penny – but the truth is, NOT having great marketing’s costing you a lot more – a helluva lot more.
How do we explore this further?
The best (and in fact the ONLY) way to explore this opportunity further, is to sign up for a 1-Day Strategy Workshop. This gives us enough focused time together, to assess where you are now… where you want to be… how to get there… AND… whether or not the Platinum Client Program is the best vehicle for doing so.
So if this of interest, please read more about the 1-Day Strategy Workshop here and contact my office to enquire about the next available consulting day.
Here’s to YOUR success!